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Elk Lake Elementary Students Of The Month
Real-World Experience At Case Competition




Elk Lake Elementary Students Of The Month

Mr. Charles Pirone, Elementary Principal of the Elk Lake School, is pleased to announce the February 2010 student of the month award winners.

Pictured (l-r) above: 1st row - Brittany Warfle, Korena Kraynak, Courtney Shafer, Kayla Winningham, Eliza Bosscher; 2nd row - Jack Bishop, Natalie Head, Brandon Gibbons, Hannah Bennett, Amber McClain, Alan Tiffany; absent - Cameron Hollister.

Students in fifth and sixth grades were selected by their homeroom teachers. Students may be selected as student of the month from four different areas. Those four areas are academic achievement, attendance, citizenship and most improved.

Elk Lake is proud of their students and congratulates them for their accomplishments.

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Real-World Experience At Case Competition

DUNMORE - Four sophomore business majors at Penn State Worthington Scranton recently took part in the first-ever Smeal Kohl’s Case Competition at University Park.

They were one of 31 teams that submitted an application to compete and one of the final five from the commonwealth campus system chosen to participate. On the weekend of the competition, three of those five were present and competed, according to Dr. Russell Casey, assistant professor of business administration and the advisor for Worthington Scranton’s team. They were Berks, Greater Allegheny and Worthington Scranton.

Worthington Scranton’s team included area resident, Kenneth Robbins of Kingsley. The team competed against other teams from The Smeal College and Penn State’s Berks, Greater Allegheny and University Park campuses.

Pictured (l-r) above, the PSWS team that competed in this year’s inaugural Smeal Kohl’s Case Competition at University Park: team adviser Dr. Russell Casey; Melissa Manglaviti, Lake Winola; Alexandra Paradise, Moscow; Yomi Ojo; and Kenneth Robbins, Kingsley.

The contest, the first-ever hosted by the university’s Smeal College of Business and Kohl’s Department Stores, was a 24-hour case competition and required each team to develop a viable marketing/management option for Kohl’s over a 24-hour period. Team members then had 20 minutes to present their case study to Kohl’s representatives.

The contest began at 8 a.m. Friday. Students were charged with working on a social media campaign intended to help Kohl’s increase its presence on the Internet and had 24 hours to work on the task before having to give their presentations, starting at 8 a.m. on Saturday.

“It was a fantastic idea of viral marketing, and I am super proud of the students as they stayed up until 4:30 a.m. working on the presentation,” said Dr. Casey, “They got up an hour and a half later to get ready to present to the Kohl's judges at 8 a.m.”

In the end, Penn State Berks took home the $5,000 first prize, but the Worthington Scranton team was very close to making it into the top two spot, according to the Kohl’s judges, Dr. Casey said.

“Although, we didn't win, we competed at Smeal and did a very good job,” he added. “In fact, my team was the only team with sophomores, which is why my students and I met so many times during January, as many of the marketing theories they had to use for this competition are not taught to them until they are juniors.”

“Our students held their own and I am proud of them,” he added. “It was a great real-world experience, which so many students do not get the opportunity to have. Each of the students talked with Kohl's executives about possible internships at their corporate offices in Wisconsin. I can tell you as a professor, this experience for our students was one of the most rewarding experiences of my teaching career, as I really saw the students flourish.”

“The biggest thing I am taking away from the competition is the lasting friendships and business connections I am taking away,” said Mr. Robbins.

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